سه شنبه ۱۳ شهریور ۹۷ ۱۴:۰۷ ۳۹۴ بازديد
دیکشنری مدیریت بازاریابی
۱ ۲ ۳ ۴ ۵ ۶ ۷ ۸ ۹ ۱۰ ۱۱ ۱۲ ۱۳ ۱۴ ۱۵ ۱۶ ۱۷ ۱۸ ۱۹ ۲۰
| Odd-even pricing | قیمتگذاری غیرمعمول | The practice which assumes that consumers will perceive prices such as $40.95 as being “$۴۰ and something” rather than as “almost $50”. |
| Cost-plus pricing | قیمتگذاری افزون بر هزینه، قیمتگذاری بالاتر از هزینه، روش قیمت اضافه بر بهای اصل | A strategy that assumes a basic cost per unit and then adds a markup to provide a margin that covers overhead costs and returns a profit |
| Cost/volume/profit analysis | هزینه / حجم / تجزیه و تحلیل سود | An approach which calculates the effect on profits of different prices, given different levels of demand in response to those prices |
| Price-off promotions | ترفیع فروش با کاهش قیمت | A strategy that involves temporary price reductions to retailers with the intent that savings will be passed along to consumers |
| Non-price competition | رقابت غیر قیمتی | When firm’s strategy is advanced by components of the marketing mix other than price: the product itself, the distribution system, or the promotional campaign |
| Push money | پول فشار – پرداخت به واسط | Special bonuses paid by a marketer to an intermediary’s sales force |
| Quantity discounts | تخفیفات مقداری | Price concessions that are based either on number of units purchased or on the total dollar amount; they are used to encourage larger orders from a single buyer |
| Rebates | تخفیفات بعد از فروش | A promotional method which provides for financial returns to buyers from the manufacturer after the purchase has taken place |
| Cash refund offer (rebate) | بازپرداخت نقدی ارائه شده پس از خرید | Offer to refund part of the purchase price of a product to consumers who send a “proof of purchase” to the manufacturer |
| Price pack (cents-off deal) | کاهش قیمت مندرج بر لیبل | Reduced price that is marked by the producer directly on the label or package |
| Self-liquidator | پرداخت کوچک در ازای بهترین کالا یا خدمات | The consumer must pay a small charge for the premium to help cover the marketer’’ expenses; if this charge completely covers a marketer’’ costs, the |
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